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Business Intelligence & Data Science: Getting Started

This guide provides the tools and resources to effectively use data for the improvement of business results.

Getting Started

In this Guide, students and staff will find a variety of library material and online resources to choose from, relating to BUSINESS INTELLIGENCE and DATA SCIENCE. The physical copies of the books and films are linked to the Koha Online Catalog and can be checked out. (If staff or students do not have accounts, please fill out the form found on this page.)

The eBooks are available through the links to EBSCOhost and O'Reilly Learning. The streaming videos can be accessed through LinkedInLearning or Kanopy. (You will be prompted to enter your Full Sail credentials to use the resources.) There are links to online websites, tutorials, and blogs that can be useful as well.

Quick Links

Related Guides

What's Included

Each section includes carefully selected and curated resources to enhance your understanding of BUSINESS INTELLIGENCE and DATA SCIENCE.

  • Research Databases identifies subscription databases and authoritative public resources for locating business and industry information.
  • Situational Analysis includes an array of resources to assist in preparing an analysis using SWOT or PESTEL techniques.
  • Software Applications and Tutorials identifies a selected list of applications for conducting business intelligence analysis along with tutorials and books to learn more.
  • Blogs, Podcasts & Audio provides a selected list of resources to follow for up-to-date information on data science, business intelligence and data analysis.
  • Articles, Journals & Digital Publications covers an array of publications and suggested readings. It also links to tools to help locate specific journals and digital books.
  • Visualization presents tools and techniques for data visualization. It includes books, articles and video tutorials for self-directed learning.
  • Business Intelligence & Industry Research presents a variety of resources and strategies for conducting industry research. It includes detailed information about the North American Industry Classification System (NAICS) and tutorials for using some of the research databases to conduct industry research.
  • Entertainment Industry Resources includes a selection of online resources to locate information and statistics specific to the Arts & Entertainment industry, including television, music and film. This is a sub-section of Business Intelligence & Industry Research.
  • Books & eBooks offers strategies on locating books and eBooks through the Library. It also includes a short list of suggested readings to learn more about BIG DATA and DATA SCIENCE.
  • A sub-section of Books & eBooks, Literature Reviews provides guidance for preparing literature reviews and offers a short list of books and digital resources about Research Methods and Design.
  • Government Resources includes lists of U.S. and international resources to find data about countries, industries and economic indicators.
  • Reports & Data Sets is a select set of resources to find large-scale surveys, reports, and open-use data sets for research.
  • Personal & Professional Develop explores soft skills need for successful careers. It includes books, videos and podcasts on a range of topics, including time management, interpersonal communication, and professional networking.
  • Career Planning provides tools to prepare for, conduct and land your first job or dream job. It includes resources for writing cover letters and resumes, planning your career, and improving your job search skills.


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