Music Business Marketing: Industry Research

North American Industry Classification System (NAICS) codes are a system developed by the federal Office of Management and Budget to identify and classify industries into groups with the same processes to produce goods and services. The codes are used to provide uniformity and consistency in the collection and analysis of data. Every business and industry is assigned to a class.

Business and marketing databases often have a search field based on the NAICS classification code. The advantage of searching with the code is the ability to retrieve information about all of the industries or businesses that are identified with the same code.

Use the following steps to locate Industry information by using a Company.

1. On the search page use the drop down menu on the upper left next to the title, Nexis Uni.
2. Select Company Dossier from the drop down.
3. Enter the name of a company or the ticker symbol in the industry you're researching and select search.
4. Click on the name of the company. If there's more than one listed, select the one most appropriate for your research or select the one identified as Parent company.
5. Select Industry Knowledge from left-hand column, then Industry Overview.