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Business
Music Business Marketing
Music Industry Research
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Music Business Marketing: Music Industry Research
This guide provides resources and strategies for Marketing Concepts as they relate to the music business.
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Marketing Principles
Branding
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Personal Branding
Strategic Analysis
Creating Assets
Research Databases
Software Applications & Tutorials
Industry Research
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Music Industry Research
Articles, Journals & Digital Publications
Books & eBooks
Careers & Employment
Musicians and Singers
from the U.S. Department of Labor Occupational Employment Statistics
Statistics & Analytics
Chartmetric
Music analytics
Social Blade
Social Blade compiles data from YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram and uses the data to make statistical graphs and charts that track progress and growth.
Next Big Sound
Music trends and analytics based on Pandora.
Entertainment Industry Resources
IFPI Digital Music Report
under Resources & Statistics
Recording Industry Association of America
Billboard
free searches on website; research resources under “Research”. Full-text searches through EBSCOhost and Flipster.
Pollstar - The Concert Hotwire
On-site only: Library team can provide access to Pollstar Pro
Variety (film)
EBSCOhost for full-text searches
MPAA Market Stats
Nielsen Audio
formerly Arbitron Radio Ratings and Media Research
Nielsen - What People Watch/What People Buy
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