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Music Business Marketing: Start Here

This guide provides resources and strategies for Marketing Concepts as they relate to the music business.

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Getting Started

In this Guide, students and staff will find a variety of library material and online resources to choose from, relating to MUSIC BUSINESS MARKETING. The physical copies of the books and films are linked to the Koha Online Catalog and can be checked out. (If staff or students do not have accounts, please fill out the form found on this page.)

The eBooks are available through the links to EBSCOhost and O'Reilly Learning. The streaming videos can be accessed through LinkedInLearning or Kanopy. (You will be prompted to enter your Full Sail credentials to use the resources.) There are links to online websites, tutorials, and blogs that can be useful as well.

What's Included

Each section includes carefully selected and curated resources to enhance your understanding of MUSIC BUSINESS MARKETING. Materials include books, eBooks, online resources, industry magazines, and more.


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Stephanie Maatta
3300 University Blvd., Winter Park, FL 32792
407.679.0100 x. 8438

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T 407.679.0100 x.8438

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​Winter Park, FL 32792