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Sports Marketing & Media: Company Information

Resources and strategies for sports marketing and media.

Finding Annual Reports

U.S. & North American Resources

Companies traded on the U.S. stock exchanges are required by law to file quarterly and annual reports. These are excellent sources of information about the company and its holdings. Annual reports provide information about the past fiscal year and guidance for the upcoming fiscal year.

Using Company Websites

Publicly traded companies include corporate financial information on their websites. Look for pages entitled Investor Relations. They will include information such as investor reports and news, corporate governance, forms, and other resources on the corporate financial health. For example see The Walt Disney Company. The Investor Relations page includes real-time financial data.

Global Resources

Databases

Database Searching Tutorials

The following links lead to tutorials for using EbscoHost for business research. Many of the strategies and techniques presented here are transferable to other databases. We've also prepared a short tutorial on using the U.S Census Bureau: Industry Statistics website.