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Sports Marketing & Media: Start Here

Resources and strategies for sports marketing and media.

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Collection of research and resource guides to help you explore a range of subjects and specializations.

Find books and articles not available through Full Sail Library resources.

Information about resources for online students.


APA (American Psychological Association) style is the standard used by all Full Sail University programs.

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LOC Call Numbers

The following LOC call number sections in the Library encompass books on sports marketing, management, consumer behavior, sports law, sports TV production, sports writing and communication, sporting events, athletic training and sports medicine, and sports photography. 

GV Recreation. Leisure.

HD Industry. Land Use. Labor.

HD 59 Public Relations. Industrial Publicity.

HF Commerce, includes marketing

KF Law - U.S. Federal and State

PN 1990-PN1992.92  Broadcasting

PN 4699-PN 5650 Journalism

RC1210 Medicine

TR Photography