Beginning in 1965, Rock & Roll was changing, creating subgenres: Blues, Psychedelic and Folk Rock. Much of this change was happening on the West Coasti especially in San Francisco which had become a countercultural haven. This led to the Monterey Pop Festival, celebrating these new genres. Two albums transformed Rock & Roll from the good time, danceable, 45-single music for teenagers to the seriously adult listening experience of album Rock: The Beach Boys' Pet Sounds (1966) and The Beatles' Sgt. Pepper's Lonely Hearts Club Band (1967). There was still a huge market for a youth-oriented Mainstream Rock & Roll. And another subgenre for young teens appeared called Bubblegum Rock.
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Psychedlic rock: a genre of music begun in San Francisco, influenced by the blues, and inspired by the use psychedelic drugs by the counterculture.
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Covach, J. R., & Flory, A. (2015). What's that sound?: An introduction to rock and its history. New York: W.W. Norton & Company.
Davies, Hunter, et al. The Beatles Book. Ebury Press, 2019.
McCleary, J. B., & McCleary, J. J. (n.d.). The hippie dictionary: a cultural encyclopedia (and phraseicon) of the 1960s and 1970s. Berkeley, CA: Ten Speed Press.
Stodder, C., & Phillips, M. (2007). The Encyclopedia of Sixties Cool: A Celebration of the Grooviest People, Events, and Artifacts of the 1960s[Kindle]. Retrieved from Amazon. com.
Ward, E. (2019). History of Rock and Roll, Volume 2: 1964-1977: the Beatles, the Stones, and the Rise of Classic Rock. New York: Flatiron Books.